Steps Towards Successful Digital Transformation
There are many steps companies can take towards digital transformation: prioritizing customer needs over technology capabilities; understanding that humans play an important role in this endeavor; making sure executives have clear goals for their teams; etc. Below are some considerations for effectively working towards digital transformation within your company:
- Making sure that business leaders have a long-term view for technology and innovation.
It is vital that you have a long-term view of technology and innovation. You must be able to make decisions about what is good for your company, not just in the short term but over the course of several years. Your vision should be clear and communicated clearly to others so that they can understand it and help you achieve it.
- Seeing digital transformation as an opportunity to augment or extend business processes rather than simply substitute them.
The first step of digital transformation is to see it as an opportunity to augment or extend business processes rather than simply substitute them.
For example, if you have a supply chain process in place that requires the physical transfer of goods between suppliers and customers, then the introduction of digital technology will allow you to automate this process further by tracking all relevant information digitally at each stage. This could provide both cost savings and improved customer service levels compared with the current system.
Similarly, if you already have a sales pipeline management process but find that there are delays and inaccuracies in entering data into your CRM system, then digital technologies can be introduced that allow automated collection from multiple sources (e-mail inboxes, web forms etc) thus reducing errors.
Prioritizing customer needs and experiences, not just around technical capabilities.
As a business, your customers are the reason why you exist. Without them, you wouldn’t be able to make money and continue operations. Customer experience is more than just technology—it’s about how well your team communicates with each other and leverages data to make decisions that benefit your customers.
To prioritize customer needs and experiences:
· Understand what drives customers to purchase from you (or another company). What do they value most? Why do they choose one product over another? Are there features or benefits that matter most to them when they buy from someone else? Understanding why people purchase from you will help inform how you prioritize their needs and experiences throughout the digital transformation process.
· Identify key pain points across all channels of communication with customers (e-commerce sites, online chat tools, phone calls). How does each channel compare in terms of ease-of-use and reliability? What can be improved upon in order for all channels to provide a consistent experience for customers who use them across devices?
Understanding that the human aspect of digital transformation is critical.
Digital transformation is not just about technology. It requires a combination of people, processes and technology to create the desired outcome.
It’s important to understand that digital transformation is an ongoing process rather than a singular event or project. It will be an ongoing journey that requires continual investment in new technologies, skills and leadership capabilities for the next 10-15 years.
The human aspect of digital transformation is critical because it will require cultural change within your organization as well as new ways of working with partners and customers – from having agile teams working together on projects through to using social media channels (e.g., LinkedIn) to communicate with customers or partners remotely rather than regular face-to-face meetings on site where possible (e g., Londoners travelling down into Cornwall).
Digital transformation is an ongoing process that requires careful consideration and goal setting.
Digital transformation is a process, not an event. It requires careful consideration and goal setting. The first step to digital transformation is to determine exactly what needs to be achieved, and then work backwards from that vision.
The second step towards digital transformation is to develop a long-term view of how the organization will look in 1 year’s time, 5 years’ time or 10 years’ time. This involves thinking deeply about what customers want from your business, as well as their needs and experiences in relation to your products or services.
It is also important that you focus on the human aspect of digital transformation: how can you best adapt your people practices so that they are fit for purpose?
Digital transformation can be a complicated process, but it’s one that organizations need to embrace in order to stay competitive. There are many different approaches to digital transformation, and each organization will have its own unique needs and considerations. However, if you follow these steps carefully and consider the human aspect of your business along with the technical side of things, then it can be an exciting way to grow as an organization.