Ecommerce Overall RPA Advantages:

  • Improved Efficiency

Handling customer, products and organizations around the clock, fast and effective

  • Secure data control

No manual interventions and error caused due to mishandling data

  • Customer satisfaction and retention

On time customers query resolution, accurate information provision to customers and discounts, promotional emails to customers for savings etc.

Other Processes in Ecommerce

Payment processing

Process Description:

  • Ecommerce deals with dozens of processes, and payment is, perhaps, the most important of them all as it involves customers’ money and their secure transaction.
  • The payment processing involves many actions and all of them have to be carried out perfectly: 
    1. Financial filings
    2. Accounts payable
    3. Accounts receivable
    4. Account reconciliation etc.

 

Advantages:

  • Accurately handling the financial data with 100% accuracy
  • Efficiently maintain accounts payable and receivable data and notify customers/distributors for irregularities and pending payments
  • Productively handling customer disputes with data collection from multiple applications
  • Securely manage the critical financial information
  • Effectively council the organization and banks data
  • All of the above process in unattended mode

 

ROI: Between 60% to 90%

Customer support and personalization

Process Description:

  • Shoppers crave personalization and are ready to wait for the product or disclose their personal information in exchange for a personalized product.
  • RPA successfully solves the issue and lets Ecommerce marketers delight their customers and promote conversions.
  • The automation of 
    1. Order placing
    2. Information search, and 
    3. Other processes that are related to the customer’s interaction with the store result in faster and better user experience and increase customer’s loyalty. 
  • An example of RPA use for customer support would be sending the user automatic notifications about the order and collecting customer’s feedback after the order is received.

 

Advantages:

  • Effectively manage orders received and distribute them to vendors without any human intervention
  • Collect data from competitors ecommerce websites and find the best prices for products
  • Customers data management

 

ROI: Between 60% to 80%

ERP management

Process Description:

  • The Enterprise Resource Planning system helps manage all business processes and keeps them in one place. The thing is, there are hundreds of micro-processes going on within each process and they consume a significant amount of time if managed manually.
  • RPA is able to automate the whole ERP process and free you from hours of mundane work.
  • In addition, you can integrate your ERP with inventory and always know the status of your resources.

 

Advantages:

  • Manage ERP inventory with RPA where business users can get predictions and notifications for resources utilized etc.
  • Manage front office & back office activities in ERP management i.e. Data extraction and data entry processes, Purchase orders, Vendor invoicing etc.

 

ROI: Between 70% to 80%

Marketing Automation

Process Description:

  • Marketing is essential as it helps you let people know about your store.
  • Apart from the creative part, marketing also includes 
    1. Sending emails in a bulk, 
    2. Filling in the information about the customers
    3. Constant information updates
    4. Handling the complaints, and 
    5. Any other activity that involves interaction with your shoppers.

 

Advantages:

  • RPT bots managing customer engagement with bulk emails on promotions, discounts, and festivals etc.
  • Managing and feeding the possible customers data into CRM for sales & marketing team.

 

ROI: Between 80-95%